Viral Marketing
Definition
The term "viral advertising" refers to the idea that people will pass on and share striking and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.
Have we got this definition right? Would you like to see another entry listed?
Email us at: entries@internetwebterms.org
