Paid for listings
Definition
Paid-for listings within general search services. This includes all of the non-graphical search advertising formats from keywords to direct feeds, local search and pay per call. Search is sold on a pay-per-click basis where the advertiser pays only when a visitor to the search website clicks on their advert. This does not include the search engine optimisation (SEO) techniques that can be used to make a website ‘search engine friendly’, nor does it include services specifically designed for recruitment, automotive, property and other traditional classified sections which should be counted in the classified section.
See also: Organic search results; Pay Per Click PPC
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