Online Video Advertising
Definition
Video advertising accompanying video content distributed via the internet to be streamed or downloaded onto compatible devices such as computers and mobile phones. In its basic form, this can be TV ads run online, but adverts are increasingly adapted or created specifically to suit online. Video advertising can be placed before (pre-roll), during (mid-roll) and after (post-roll) video content. There are also a variety of other methods of delivery including:
Embedded within rich media adverts - a video advert can be triggered by a user clicking on a banner ad.
Subsite - a video advert loads in a separate browser window behind the site a user is looking at. The video advert then starts playing automatically when the user leaves the original site.
In-text video - allows video footage to be delivered when a user rolls over a double underlined word within editorial.
Email - allows video to be embedded within an email
See also: VOD; Pre-roll; Post-roll; Flash
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