Behavioural Targeting
Definition
A form of online marketing that uses advertising technology to target web users based on their previous behaviour. Advertising creative and content can be tailored to be of more relevance to a particular user by capturing their previous decision making behaviour (eg: filling out preferences or visiting certain areas of a site frequently) and looking for patterns.
Have we got this definition right? Would you like to see another entry listed?
Email us at: entries@internetwebterms.org
