Advertiser
Definition of
Also called Merchant, Retailer, E-retailer, or Online Retailer. Any website that sells a product or service, accepts payments, and fulfills orders. An advertiser places ads and links to their products and services on other websites (publishers) and pays those publishers a commission for leads or sales that result from their site.
Have we got this definition right? Would you like to see another entry listed?
Email us at: entries@internetwebterms.org